NFRCSR (Non-Financial Reporting and CSR) Resource Centre >
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Notes and related content Detailed map of International section Sitemap
· CSRwire »The Corporate Social Responsibility Newswire« >
o CSR Directory >
§ Search Category:
· Trends & Surveys
o directory (CSR Professional Services Directory) > e.g.
§ Specialist Category >
· Polling (2; as of March 2009)
· EthicsWorld (USA; Sponsored by the Vogl Foundation) »A vibrant, current and inter-active website for views, comments, reports and news on governance, business ethics and anti-corruption in the United States and across the world.« > e.g.
o Ethics & Employees > e.g.
o Corporate Governance > e.g.
o Corporate Social Responsibility > e.g.
§ Best Corporate Practices
o Public Sector Governance (prime focus is on corruption) > e.g.
· EL Environmental Leader »The Executive’s Daily Green Briefing« (Fort Collins, CO, USA) > e.g.
o See All Topics > Archives by Topic >
· Global Sustainability Institute at RMIT University (Melbourne, Australia) >
o Corporate & Commercial >
§ Corporate Surveys & Reports (global, external links)
· University of Cambridge - Programme for Sustainability Leadership > e.g.
o Resources >
§ Publications >
· Sustainability Research Digest
o Compiled by Wayne Visser of CSR International
· CSRI CSR International (London) »is a community interest company, conceived in 2008 and formally launched in March 2009 by social entrepreneur, writer and academic, Wayne Visser« >
§ Every month, we issue four CSR Research Digests - for CSR, Environment, Ethics and Social Issues. Each digest summarises our selection of between 6 and 10 research surveys, reports or journal papers, with links to further information or downloadable pdfs.
§ We have summaries of CSR-related research reports and surveys published over the past five years (over 400 and counting), which are included in the searchable content of the CSR International website.
· GlobeScan (Global Public Opinion and Stakeholder Research)
o GlobeScan is a Canadian company with offices in Toronto, London, and Washington.«
o > e.g.
§ Core Practice Areas >
· Reputation Research
· Strategic Issues Management
· CSR Research > e.g.
o Syndicated Research >
§ Survey of Sustainability Experts
· Stakeholder Engagement
· Corporate Communications
· Community Affairs
· SD & Green Marketing
§ Research Services > e.g.
· Research Findings (free registration required)
o Each year, GlobeScan interviews over 50,000 average citizens and experts from across the world on a range of timely and strategic topics. The majority of these results and analysis of these quantitative surveys are available exclusively to our clients on a subscription basis. We are pleased, however, to share some of these research findings with you as part of our commitment to ensuring reliable research findings are available to inform ongoing public policy debates.
o > e.g.
§ Global Issues
§ Environment
§ Issues and Reputation
§ Corporate Social Responsibility
§ Africa in Depth
§ Views of Sustainability Experts
§ GlobeScan News Center >> e.g.
· Sustainability and Business: Where Has It Been? Where Is It Going? (20 December 2007)
o GlobeScan's President Doug Miller writes in The Conference Board of Canada's Corporate Social Responsibility Review...
· Corporate Citizenship Action Not Yet Keeping Pace with Attitudes among U.S. Business Leaders (19 December 2007)
o Findings from a survey conducted for the Boston College Center for Corporate Citizenship...
· Global Survey Lets On-the-Ground Climate Decision Makers Be Heard (10 December 2007)
o Bali Climate Conference...
· Three-Quarters Say Governments Should Look Beyond Economics and Measure Social and Environmental Progress (12 November 2007)
o Findings from a survey conducted for Ethical Markets Media...
· Most of the world would pay to fight climate change... (5 November 2007)
o Latest findings from a recent BBC World Service Poll...
· 21-nation Poll Suggests that All Countries Need to Take Major Steps on Climate Change (25 September 2007)
o New findings from a recent BBC World Service Poll...
· People in North America, Europe, and Australia increasingly critical of corporate performance on CSR; those in emerging markets far more positive (18 September 2007)
o Findings from GlobeScan's 25-nation CSR Monitor...
· GlobeScan Launches 2007 Climate Change Survey of 20,000 People Across 20 Countries (13 June 2007)
o Survey examines society's attitudes toward climate change and how it should be addressed
· Companies Commited to Sustainability and Consumer Brand Choice (6 September 2006)
o GlobeScan researchers write in “Brand Strategy Magazine”
· Sustainability Experts Survey on Climate Change (29 August 2006)
o A Survey of Sustainability Experts and in-depth Interviews with Climate Change Solution Providers
o See also, e.g.:
§ WBCSD >> e.g.
· Survey predicts private sector to play important role in solving climate change (31 August 2006)
o »The survey, conducted by GlobeScan with the support of the COM+ Alliance, explored sustainability experts' views on approaches to climate change for the post-2012 period, after the expiration of the Kyoto Protocol.«
· High Expectations of Global Companies in the Prevention and Treatment of HIV/AIDS (10 August 2006)
o New findings from the 2006 African in the New Century study...
· 30-Country Poll Finds Growing Worldwide Concern over Climate Change (24 April 2006)
o New findings from the 2006 Corporate Social Responsibility Monitor...
· Sustainability Experts evaluate WEF on Global Governance (20 January 2006)
o John Elkington of SustainAbility discusses the findings of GlobeScan's Survey of Sustainability Experts on global governance and the future agenda for the World Economic Forum, which meets in Davos this week.
· Geneva: Trust in Governments, Corporations and Global Institutions Continues to Decline (14 December 2005)
o Latest World Economic Forum Poll on Trust, conducted by GlobeScan...
· >> News Archives >
o 2004 and earlier > e.g.
§ Corporate Social Responsibility:
· Corporate Responsibility in Japan as published in the US and Asian editions of the Wall Street Journal (September 2004)
· Update - Public Trust Is Recovering: Survey Reveals Trust in Global Companies at Pre-Enron Levels (March 2004)
· Guess What? People Do Read CSR Reports
· Public Still Can't Name a Socially Responsible Company (June 2003)
· CSR Europe interviews Doug Miller on the growing CSR phenomenon and business' vital role in the future (July, 2002)
· American Public Support for Greater Regulatory Oversight of the Economy Is Up Sharply
· 3rd Annual CSR Monitor Released (May 2002)
· USA, Canada, UK and Mexico are the Most Demanding Markets for CSR (July 2001)
· Corporate Social Responsibility Monitor 2001: Executive Brief (June 2001)
· American Companies Face Growing Pressure to Deliver the Social Goods (Feb 2001)
· Millennium Poll on CSR: Executive Brief (Sept 1999)
§ Environmental Monitor (International, Canadian), etc.
· Weber Shandwick »is one of the world's leading public relations and communications management firms.« > e.g.
o insights > ReputationRx > Visit ReputationRx > Reputation Care >
· Industry Canada >> e.g.
o Corporate Social Responsibility > Supportive Information and Links >
§ Corporate Social Responsibility Monitor 2004 – Executive Brief (May 2004)
· APCO Worldwide »is a global communication consultancy specializing in building relationships with an organization's key stakeholders« >
o Services >> Corporate responsibility > e.g.
§ Global CSR Study (= »Communicating CSR: talking to people who listen«; .pdf has 4 pp., September 2004)
· APCO Worldwide's Global CSR Survey is part of a broader five-year research endeavor to understand society's expectations for corporate responsibility and reputation. The study was conducted through APCO Insight's Insightpoll.com Opinion Elite Panel, which is a representative and scientific sample of the most active and informed citizens within each country. Panelists for the survey were recruited through random-sampling techniques and screened to include only the top 10 percent of each country's population based on their news consumption frequency, level of interest in public policy issues and civic engagement.
· The Economist > e.g.
o Special Reports > e.g.
§ Corporate social responsibility - Just good business (17 January 2008) > also
· survey (.pdf, 7 pp.) carried out for this report by the Economist Intelligence Unit
o This global online survey was conducted in November-December 2007.
o Of the 1,122 respondents, 42% were based in Europe, 23% in Asia-Pacific and 19% in North America (US and Canada).
o >>
§ EIU Economist Intelligence Unit > e.g.
· Press releases > e.g.
o Executives say corporate citizenship can boost profits over time, according to new Economist Intelligence Unit report (18 November 2008) >
§ Corporate citizenship: profiting from a sustainable business (November 2008; .pdf has 34 pp.)
· See also related article at GreenBiz: CSR, Environmental Programs Good for the Bottom Line, Report Finds (19 November 2008)
o Regional or global? No single model ideal for all sustainability programmes, says Economist Intelligence Unit (29 October 2008)
o Raising education standards vital for business sustainability in Latin America, says Economist Intelligence Unit (5 June 2008)
o Under the spotlight: the transition of environmental risk management (16 May 2008)
o ICT often overlooked in carbon reduction initiatives (21 April 2008)
o UK companies failing to engage their workforce on sustainability (31 October 2007) >
§ Action or Aspiration: Sustainability in the British workplace (Sponsored by BT)
o Energy efficiency not yet on IT department’s radar, despite soaring energy prices and environmental concerns (27 September 2007) >
§ IT and the environment: A new item on the CIO's agenda?
o Just one in ten businesses globally are fully monitoring their overall carbon impact (14 May 2007)
o Human capital risks seen as the most significant threat companies face, says Economist Intelligence Unit (25 April 2007)
o Four out of five companies say threats to corporate reputation are rising (8 December 2005)
o Japan behind US, Europe in adopting CSR (18 July 2005)
o The importance of corporate responsibility (January 2005; .pdf has 46 pp.; An EIU white paper sponsored by Oracle)
§ »Our research drew on two main initiatives: We conducted two global online surveys on the topic of corporate responsibility in October 2004. One survey of senior executives gathered 136 respondents. The other of institutional investors received 65 responses. To supplement the survey results, we also conducted 17 in-depth interviews with senior executives and analysts.«
§ See summary at GreenBiz: Survey: Vast Majority of Execs Say CSR Guides Investment Decisions
· >>
o Countdown to Copenhagen - Government, business and the battle against climate change (25 February 2009; .pdf has 52 pp.)
§ This report builds on our 2008 report on sustainability, Doing good: Business and the sustainability challenge
§ The Economist Intelligence Unit conducted a survey of 538 senior executives around the world during November and December 2008.
§ Lead sponsors of the research include The Carbon Trust, KPMG, SAP and Shell.
· See also
o related article at SocialFunds: Corporations Look to Copenhagen for Help in Addressing Climate Change (12 March 2009) - Report by the Economist Intelligence Unit finds gains in corporate energy efficiency, but little action on the broader impact of climate change.
o Doing good: Business and the sustainability challenge (February 2008; .pdf has 55 pp.; Or here)
§ The report, which is sponsored by A.T. Kearney, Bank of America, ExxonMobil, Jones Lang LaSalle, Orange, PricewaterhouseCoopers, SAP and SunGard, illustrates the growing importance of corporate sustainability in enabling companies to compete and to attract customers.
§ The research is based on a global survey of 1,254 senior business executives, including more than 300 CEOs.
§ See also
· related article at Environmental Leader: Better Performing Companies Do Better On CSR (15 February 2008)
· FT.com Financial Times >> e.g.
o World > UK >>
§ Britons gloomiest over ‘green jobs’ (16 November 2008; Relating to Financial Times/Harris poll)
§ Sustainability not a priority for students (9 June 2008) - ... A survey of nearly 400 MBA students shows that the downturn in the economy has made a potential employer's record on sustainability less of a priority. The survey, conducted at MIT's Sloan School of Management...
· See also related article at SLM Sustainable Life Media: New MBAs Backtracking on Green Priorities? (1 July 2008)
§ Top executives slow to adopt climate change strategy (19 February 2008; Relating to the survey by YouGov Stone for KPMG)
§ Climate change ‘not a business priority’ (4 June 2007)
o Comment > Columnists > Michael Skapinker >
§ Why corporate responsibility is a survivor (20 April 2009)
o >>
§ A responsible balancing act (1 June 2005; At CorpWatch)
· »Public expectations of companies are rising everywhere - but consumers' top concerns vary substantially between countries and regions, according to a new study by GlobeScan« (see also related topics at Business & Human Rights Resource Centre)
· IHT International Herald Tribune >> e.g.
o Survey finds indifference in Europe and U.S. to climate change (12 July 2007; Survey by HSBC)
· GMI (Global Market Insite) »Integrated solutions for market research« > News >>
o GMI Poll > Press Releases > e.g.
§ 90% of Americans Concerned About Environment (28 March 2006)
§ GMIPoll Finds Doing Good Is Good For Business (19 September 2005)
· »Community involvement important to Americans; Generation Y likely to spend more on socially responsible products«
· see also related news on GreenBiz: Consumer Survey Finds Doing Good Is Good for Business
· IFC International Finance Corporation >
o Sectors > Related Departments > Financial & Private Sector Development >??> Corporate Social Responsibility >??>
§ Research (Publications) > Business Survey >
· Race to the Top: Attracting and Enabling Global Sustainable Business (.pdf, October 2003, 37 pp.; Also at Ethical Corporation)
o Interviews with executives of 107 MNEs in the extractive, agribusiness and manufacturing sectors were conducted by PELC & Ethical Corporation to explore two related issues:
§ (a) how CSR issues influence the investment and purchase decisions of MNEs around the world and
§ (b) how governments in the developing world can create environments that companies will find attractive from a CSR perspective.
· IBLF International Business Leaders Forum > e.g.
o Resources > Publications > e.g.
§ The Responsible Century? (June 2000; .pdf has 6 pp.; Summary of an international opinion leader survey on CSR.)
· 100 opinion formers in the UK, France and Germany were questioned on the current relevance of CSR to their business.«
o »Search« may be useful
· 2020 Fund »Creating a sustainable world for everyone's children«
o In order to build a compelling vision and action plan for achieving the future people want, we are inviting leaders from non-governmental organizations (NGOs), government, and business to participate in our 2020 Global Stakeholder Panel >
§ GSP Results (updated ??)
· EIRIS Ethical Investment Research Services > e.g.
o EIRIS publications > Research publications > e.g.
§ The state of responsible business: Implications for PRI signatories (2008) (.pdf, October 2008, 32 pp.; By Bob Gordon) - Explores the extent to which FTSE All World Index are addressing ESG risks and highlights the challenges and opportunities this poses to UN PRI signatories and other investors wishing to mitigate ESG risks
· See also:
o SocialFunds >>
§ Report Finds That Most Corporations Fail to Address Risks That Threaten Long-Term Profitability (12 November 2008)
§ The state of responsible business: Global corporate response to environmental, social and governance (ESG) challenges (.pdf, September 2007, 98 pp.; By Bob Gordon)
· EIRIS researched thousands of companies across the globe to compile this report. Looking at company annual reports, sustainability/CSR reports, company websites, survey responses and third party materials.
· The companies examined are constituents of the FTSE All-World Developed Index and the data presented was extracted from databases maintained by EIRIS in March 2007. The data is presented by country/region and contextual analysis is provided. The issues covered are corporate governance, equal opportunities, human rights, supply chain labour standards, environmental responsibility and community involvement.
· See also:
o Business Respect (Mallen Baker) >>
§ So what is the state of responsible business in the world today? (30 September 2007)
o EthicsWorld >>
§ Key Differences Seen In CSR Performance by Companies from Different Countries (20 September 2007)
o SocialFunds >>
§ Where in the World is Corporate Responsibility? (15 September 2007) - EIRIS’ new report “The State of Responsible Business” details growing corporate responsibility in businesses worldwide.
§ Surveyed Managers Emphasize Socially Responsible Issues (24 January 2007; By Anne Moore Odell)
· »EIRIS’ newest survey asserts that both SRI and mainstreams investors view specific environmental, social, and governance factors as important when applied to certain sectors.«
o The Independent >>
§ US firms fall behind Europe in ethical standards, says Eiris (14 September 2007)
· WEF World Economic Forum > e.g.
o Initiatives > e.g.
§ GCCI Global Corporate Citizenship Initiative > e.g.
· Reports > e.g.
o Partnering for Success: Business Perspectives on Multistakeholder Partnerships (18 January 2005)
o CEO Survey (2003):
§ Responding to the Leadership Challenge: Findings of a CEO Survey on Corporate Citizenship (.pdf has 32 pp.)
§ Questionnaire: how is your CEO and company addressing the challenge of corporate citizenship?
· The Business Case for Corporate Citizenship
o A growing number of research projects and surveys highlight the links between the quality of a company’s stakeholder relationships and/or its wider economic, social and environmental performance
o Media Centre >
§ Press Releases >> e.g.
· Worldwide Survey Highlights Lack of Faith in Leaders in an Uncertain World (16 January 2007)
· Development challenges cannot be met without public-private partnership, according to CEO survey (18 January 2005)
· Separate surveys of leaders attending the World Economic Forum and of world citizens, show eradicating poverty and hunger a common aim (11 January 2005)
· Why Global Corporate Citizenship Matters for Shareholders: A Survey of Leading CEOs (8 January 2004)
· GIA Gallup International Association
· Grant Thornton International Business Report (IBR) »A survey of the thoughts and opinions of over 7,800 privately held businesss in 34 countries.« > e.g.
o Reports >
§ Focus reports >
· Corporate Social Responsibility = Corporate Social Responsibility: a necessity not a choice. (February 2008; .pdf has 20 pp.)
o This report focuses on Corporate Social Responsibility (CSR) and what is driving privately held businesses (PHBs) to adopt CSR related practices. We also examine what initiatives are being adopted and which countries are adopting CSR programmes formally.
o ...Sixty-five percent of PHBs cite recruitment and retention pressures as their main CSR driver, closely followed by cost management concerns (63%),...
o ...While multinational companies may engage in CSR activities to manage their reputation, PHBs are ignoring expensive PR campaigns and focusing on the basics - making themselves more attractive as employers and suppliers...
o Note: IBR surveys medium to large privately held businesses.
· PwC PricewaterhouseCoopers > e.g.
o Today's challenges > e.g.
§ Creating a sustainable business (or here) > e.g.
· Sustainability Publications > e.g.
o Sustainability Yearbook (with SAM Group)
o Sustainability: Are consumers buying it? (July 2008; .pdf has 16 pp.) - The report gives you an insight into what (UK) consumers think and how they are likely to behave - as well as how retailers and consumer businesses will need to change to address the issue of sustainability.
o Publications >> e.g.
§ Our annual Global CEO Survey is an authoritative and respected guide to the concerns of today's business leaders (it shows how the attitudes and opinions of CEOs have evolved over time)
· Further reading: Historical perspectives and archive of the PwC Global CEO Survey
o »Search« might be useful
· IMD »A Leading Global Business School« (Lausanne, Switzerland) >
o Research & Knowledge > Research Centers >
§ Forum for Corporate Sustainability Management (CSM) > e.g.
· Business Case for Sustainability
o Since September 2002 and in partnership with the conservation organization WWF, we have conducted a project involving more than 350 interviews in 16 countries and analyzed more than 1,000 questionnaires in nine industry sectors to examine manager's perceptions and attitudes towards the economic rationale for corporate sustainability.
o In a follow-up study, we examined to what extent companies are willing and able to quantify the business case, and what drives or hinders quantification efforts.
o Find out more about the external barriers to corporate sustainability – above all, a lack of interest from stakeholders – by looking at our recent study “Inside the Mind of the Stakeholder”.
· SustainAbility > e.g.
o About SustainAbility > News > News Releases > e.g.
§ A Global Failure of Leadership Identified by 2,000 Sustainability Practitioners (25 February 2008) - Global strategy firm, SustainAbility, releases results of GlobeScan survey during symposium at Willard Hotel in Washington D.C.
o Research & Advocacy >
§ By Type >
· Survey Findings >
o 2008 SustainAbility / GlobeScan Survey
o 2006 Survey on Globalization, Corporate Responsibility & Sustainability
o 2005 Survey on Risks & Opportunities to 2010
· UN Global Compact > e.g.
o News & Events > Archive > Event Archive > Leaders Summit 2007 (5-6 July 2007, Geneva) > News items on the 2007 Leaders Summit > Groundbreaking Studies by the United Nations, Goldman Sachs and McKinsey & Company Show Benefits of Corporate Responsibility >
§ McKinsey & Company survey: Shaping the New Rules of Competition (.pdf, 36 pp.)
· Survey of chief executives participating in the Global Compact found that more than 90% of CEOs are doing more than they did five years ago to incorporate environmental, social and governance issues into strategy and operations.
· The McKinsey study also found that 72% of CEOs said corporate responsibility should be embedded fully into strategy and operations, but only 50% think their firms actually do. It also showed that 63% of respondents said they participated in the U.N. Global Compact "to increase trust in the company."
· The McKinsey Quarterly is the business journal of McKinsey & Company. > e.g.
o Functions > e.g.
§ Corporate Finance >
· Valuation >
o Valuing corporate social responsibility: McKinsey Global Survey Results (February 2009) - Environmental, social, and governance programs create shareholder value, most executives believe, but neither CFOs nor professional investors fully include that when evaluating business projects or companies.
§ Strategy > e.g.
· Innovation > e.g.
o Helping 'green' products grow (October 2008) - When customers reach the cash register, they often forget their eco-friendly attitudes. Businesses can do a lot more to help would-be “green” consumers walk their talk.
· Strategic Thinking > e.g.
o Addressing consumer concerns about climate change (March 2008)
§ Businesses must act on global warming and other issues to narrow a general trust gap between them and the public.
§ See also related news at EurActiv
o The state of corporate philanthropy: A McKinsey Global Survey (February 2008)
o Exploring business's social contract: An interview with Daniel Yankelovich (2007)
§ A founding father of public-opinion research explains why shareholder value isn't enough.
· Strategy in Practice > e.g.
o Assessing the impact of societal issues: A McKinsey Global Survey (November 2007)
o CEOs on strategy and social issues (October 2007)
§ Chief executives have increasingly incorporated environmental, social, and governance issues into core strategies, McKinsey research shows.
§ The report is based on a McKinsey & Company survey, "Shaping the New Rules of Competition: UN Global Compact Participant Mirror."
§ See also:
· Related article at SocialFunds: CEOs Add ESG Issues to Business Blueprints (8 November 2007)
o The trust gap between consumers and corporations (2007, Number 2; Research in Brief)
§ Sixty-eight percent of executives say that large corporations make a generally or somewhat positive contribution to the public good. Yet only 48 percent of consumers agree.
o What consumers expect from companies (2007, Number 2)
§ Companies must gain a better understanding of consumer perceptions and expectations about corporate social responsibility if they are to win the public's trust.
o CEOs as public leaders: A McKinsey Survey (January 2007)
§ US business executives say they should play a much greater role in shaping debate about sociopolitical issues and leading efforts to effect change.
§ See also related article at Center for Corporate Citizenship (February 2007)
o The McKinsey Global Survey of Business Executives: Business and Society (January 2006)
§ See also related articles at SocialFunds.com:
· Analysis Advocates Strategic Approach to Corporate Social Responsibility (4 April 2006)
· Two Sides of the Same Coin: Surveys Track Growth of Interest in CSR and SRI (1 February 2006)
§ Industries > e.g.
· Energy, Resources, Materials > Environment > e.g.
o How companies think about climate change: A McKinsey Global Survey (February 2008)
§ See also:
· Related article at EurActiv: Survey: Climate change action still beyond strategies of many firms (18 February 2008)
· Related news at Environmental Finance: Climate a business issue, but action lacking (7 February 2008)
o Big Ideas >
o Outside Voices >
§ Surveys
o >>
§ The McKinsey Quarterly Chart Focus Newsletter: December 2006: The business of social responsibility
· Booz & Company is a leading global management consulting firm, helping the world's top businesses, governments, and other institutions. > e.g.
o What we think >>
§ Why Some Companies Are Making the Wrong Moves (21 February 2009)
· survey conducted in December 2008 by Booz & Company of 828 senior managers
· …“Green” efforts will be significantly delayed due to recession. The survey reveals that 40% of respondents expect “green” and other corporate social responsibility initiatives to significantly slow due to the downturn. The pullback will be especially pronounced in transportation and energy industries, with, respectively, 51% and 47% of respondents in those industries saying CSR agendas will be delayed…
· >
o Recession Response: Why Companies Are Making the Wrong Moves (.pdf, 16 pp.)
· Edelman »independent global PR firm« > e.g.
o Latest News > e.g.
§ Consumers Looking to Partner with Brands for Social Change, Global Study Says (15 November 2007) - Consumer Attitudes Reveal Rise of “Mutual Social Responsibility”
· Relating to the firm’s launch of goodpurpose, a consultancy dedicated to helping brands explore putting social action closer to the center of their brand proposition.
o See also:
§ Related news at SocialFunds: Consumers Remain Loyal to Brands that Champion Social Purpose (3 December 2008; Relating to 2nd annual goodpurpose study) - Study finds that even during a financial crisis, consumers are willing to pay more for brands that support social causes they believe in.
§ related news at CSRwire: Despite Economic Crisis, Consumers Value Brands' Commitment to Social Purpose, Global Study Finds (17 November 2008)
o Expertise >
§ Practices >
· CSR & Sustainability > e.g.
o Corporate Responsibility and Sustainability Communications: Who's Listening? Who's Leading? What Matters Most? (.pdf, 2008, 34 pp.)
§ See also
· related article at SLM Sustainable Life Media: Companies Overlook CSR as Selling Point for Prospective Employees (13 February 2008)
· related news at CSRwire: Edelman Launches Global Corporate Responsibility & Sustainability Communications Report (11 February 2008) - Research findings developed with Boston College Center for Corporate Citizenship, Net Impact and World Business Council for Sustainable Development assess trends and best practices in corporate responsibility communications
o The report is informed by an international survey of 3,100 global opinion leaders, interviews with NGOs and multilaterals, regulators, media and executives from global Fortune 500 companies, and a survey of Net Impact's international membership.
o Corporate Social Responsibility and Sustainability in the blogosphere - Who’s Participating in the Conversation, and Who Isn’t? (2006; .pdf has 28 pp.)
o Business and International Development: Opportunities, Responsibilities and Expectations (2005)
o Insights >> e.g.
§ 2005 > e.g.
· Business and International Development: Opportunities, Responsibilities and Expectations (.pdf, September 2005, 26 pp.; By: Harvard University's Kennedy School of Government & IBLF)
o »How do companies and other key actors such as NGOs, investors and the media define the concept of CSR in international development and do they use it in their everyday activities, decision-making and communications? This survey captures the opinion of global leaders in business, civil society and the media on these issues.«
§ 2004 > e.g.
· Corporate Social Responsibility (CSR) and Customer Relationships Show Dramatic Increase in Importance for Stakeholders in Asia (26 October 2004; Hong Kong; Presentation has 45 slides)
§ Annual Trust Barometer
· See also:
o articles at Ethical Corporation, e.g.:
§ Corporate social opportunities: Brand reputation – Consumers applaud ethical performance (9 April 2007; Columnists)
§ Holding your company in trust (25 october 2006; By Mallen Baker)
o article at EurActiv:
§ NGOs top public trust ratings, poll shows (28 January 2005)
· »Public trust in Europe and in the US is higher for NGOs than for politicians, business leaders and the media, shows Edelman's annual "Trust Barometer" survey.«
o directory (CSR Professional Services Directory) > e.g.
§ Specialist Category >
· Reputation Management
· RI Reputation Institute
o »The mission of the Reputation Institute is to advance knowledge about corporate reputations and help companies create economic value by implementing coherent reputing strategies. Reputation Institute was launched in 1997 with funding from Shell, PricewaterhouseCoopers, WeberShandwick, and MS&L. Today, RI operates internationally through a network of offices, associates, and representatives.«
· Weber Shandwick »is one of the world's leading public relations and communications management firms.« > e.g.
o insights > ReputationRx > e.g.
§ Visit ReputationRx
§ Safeguarding Reputation survey > e.g.
· Press Releases > e.g.
o Nearly 80 Percent Believe Responsible Companies Recover Faster After Crisis (15 November 2006)
· Hill & Knowlton's Corporate Reputation Watch > e.g.
o Downloads >
§ Return on Reputation surveys
· examine the various ways investment analysts assess company performance and shareholder value and identifies the key factors driving investment decisions.
· Ethical Corporation >> e.g.
o In search of tomorrow's citizen and consumer (3 March 2008; Columnists; By Mallen Baker)
o Shooting the messenger – can you build trust through PR? (28 November 2006; Columnists, Solitaire Townsend, managing director of Futerra)
o Corporate reputation – Protecting a valuable asset (17 November 2006; Columnists; Philip H Rudolph)
· BusinessWeek > e.g.
o B-Schools >> e.g.
§ Green Isn't Gold for MBAs (15 January 2008; By Derek Thompson; Relating to Hill & Knowlton's study) - A good environmental reputation doesn't make the grade when it comes to rating a company as a prospective employer, a new study finds
· See also related articles at:
o MBA's: Your Future (Green) Execs? (January 2008)
o Environmental Leader: MBAs Pick Gold Over Green (17 January 2008)
· Talk the Walk - Advancing Sustainable Lifestyles through Marketing and Communications > e.g.
o »A report (December 2005; .pdf ha 52 pp.) produced by Utopies, The United Nations Environment Program (UNEP) and the United Nations Global Compact«
§ »Study sums up the existing research and statistics on consumers’ attitudes and behaviors, and puts them into the context of the actual success of “green” products and sustainable lifestyles marketing strategies.«
· MPG International >>
o Sustainable Motivation: Attitudinal & Behavioural Drivers for Action (UNEP / ESOMAR; November 2004; .pdf has 31 pp.; = Research of consumer attitudes towards sustainable development issues)
§ »What is interesting about the report is its identification of trends that may be inhibiting consumer acceptance of sustainability. Perhaps the most interesting findings revolve around methodologies for polling and surveying attitudes around environmental sustainability.«
· See also related articles at SocialFunds and EurActiv
· trendwatching.com is an independent and opinionated trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas. >
o Previous Briefings > e.g.
§ March 2009: Eco-Bounty
§ February 2009: Generation G
§ May/June 2008: Eco-Iconic
· AccountAbility = Institute of Social and Ethical AccountAbility (UK) > e.g.
o Learn more >
§ Publications > e.g.
· 'What Assures Consumers in an Economic Downturn? - Reviewing the agenda in the global economic crisis' (April 2009; .pdf has 32 pp.)
o The report is the result of surveys commissioned by AccountAbility, sponsored by the Co-operative, supported by Lloyds Register Quality Assurance (LRQA).
o The study is based on findings from two online surveys of 2000 people across the UK, across a range of income, age and gender groups, conducted through YouGov in December 2008 and January 2009.
· What Assures Australian Consumers on Climate Change (May 2008)
o A joint survey conducted by AccountAbility, Net Balance Foundation and LRQA Australia to assess the attitudes of Australian consumers towards climate change, released its interim findings at the Green Marketing Event in Melbourne on 26 May.
· What Assures Consumers on Climate Change? (June 2007; AccountAbility and Consumers International report)
o The research and public policy recommendations, which sit at the heart for this new report, were informed by opinion surveys undertaken both in the UK and US and conversations with a range of experts.
o See also:
§ Consumers International > Action >
· What Assures Consumers > e.g.
o Public Opinion Research on Global Warming in the US and UK (.pdf, 16 pp.; Undertaken by GlobeScan)
§ The Guardian: Consumers distrust business on climate change (19 June 2007)
· What Assures Consumers? (July 2006; An AccountAbility / National Consumer Council (NCC) Report)
o Full .pdf has 86 pp.
o By: Maya Forstater and Jeannette Oelschaegel with Maria Sillanpää; Foreword by Ed Mayo and Philip Monaghan
o >>
§ What Assures? Series (What assures consumers?)
· TNS Global (Taylor Nelson Sofres plc.) >> e.g.
o TNS Automotive launch first global CSR study for the Automotive Industry (April 2006)
§ »TNS has interviewed 18,000 consumers in 18 key automotive markets around the world to provide you with an unparalleled insight into public perception of automotive company efforts in Corporate Social Responsibility.«
§ »Automotive CSR is a new global survey conducted by TNS’ Automotive sector. The study will be conducted on a regular basis to monitor trends in this topical area across major markets and a wide range of automotive companies including vehicle manufacturers, oil companies and tyre manufacturers.«
· PR Newswire > e.g.
o News by Subject >
§ Surveys, Polls & Research
· CSRwire »The Corporate Social Responsibility Newswire« >> e.g.
o Maintaining Conscious Consumers Not So Tough Despite Tough Economic Times (26 March 2009) - 2009 LOHAS Forum Research: Health and Environment Still Matter to Consumers
o BBMG Study Finds 'Green Trust Gap' (24 March 2009; Relating to BBMG Conscious Consumer Report: Redefining Value in a New Economy) - Interest in Green Holds Despite Recession, But Consumers Lack Confidence in Green Claims
o Green Gets Real…Current Economic Environment Subduing Green Enthusiasm But Driving Practical Action (10 March 2009) - GfK Roper Releases 2008 Green Gauge(R) Study
o Deloitte Survey and White Paper Highlight the Growing Role of the Board in Corporate Responsibility, Sustainability and Climate Change (2 March 2009; See directly at Deloitte)
§ …The survey of 220 directors at U.S. companies with $1 billion or more in revenue highlights the board's growing role in oversight of corporate responsibility and sustainability (CR&S).
o Consumer Interest in Environmental Purchasing Not Eclipsed By Poor Economy (17 February 2009; Relating to 2009 Cone Consumer Environmental Survey)
o Poll: Most Teens Think They Can Make Ethical Business Decisions, Yet Many Also Believe it is Okay to Lie and Cheat (11 February 2009; Relating to national poll from Junior Achievement and Deloitte)
o Deloitte and CFO Research Study: Executives Seek Compliance, Performance and New Business Opportunties in a Carbon Constrained Economy (3 February 2009) - Study of Senior Finance and IT Executives Looks at the Next Wave of Green IT and Its Role in the Future of Enterprise Sustainability
o Prompted by Economic Downturn, Going Green is Going Strong (22 January 2009; Relating to the report, Sustainability: The Rise of Consumer Responsibility, by consumer behavior specialists The Hartman Group) - As the forecast for the economy remains gray, a new report sheds light on how consumers find the silver lining by living responsibly.
o Nearly 9 Out of 10 Business Leaders Believe U.S. President-Elect Obama will Help Advance the Corporate Responsibility Agenda (6 November 2008; Relating to BSR/Cone survey)
o Americans Willing to Pay More for Eco-Friendly Products (29 July 2008; Relating to survey conducted by GfK Roper Public Affairs & Media and the Yale School of Forestry & Environmental Studies)
o New Study to Show How Consumers Adopt Sustainability Products and Practices into Their Lives (20 June 2008; Relating to the Hartman Group study)
o Groundbreaking New Survey Asks American Workers, Ages 44-70, About Longer Working Lives (18 June 2008; Relating to the 2008 MetLife Foundation/Civic Ventures Encore Career Survey, conducted by Peter D. Hart Research Associates, Inc.)
o The Latest Corporate Social Responsibility News - Mind the (Green) Gap (April 2008; By Bill Baue) - Consumers growing more attuned to 'greenwashing'
o Beyond Green: Report Reveals Consumers Look Deeper When Making Purchasing Decisions Based on Eco-claims (10 April 2008; Relating to the BBMG Conscious Consumer Report)
o Americans Misunderstand Environmental Marketing Messages (15 April 2008; Relating to the Green Gap Survey, conducted by Cone LLC and The Boston College Center for Corporate Citizenship) - As federal hearing nears, new survey shows consumers want oversight by government, third parties
§ See also related article at Environmental Leader: How To Avoid A Green Marketing Backlash (15 April 2008)
o Continuous Improvement Not Enough, Targets Now in Vogue for Corporate Responsibility, Says Lifeworth Review (13 February 2008)
o Doing Well by Doing Good: IBM Study Says Businesses Seeking Growth Through Social Responsibility (12 February 2008)
§ To gauge how deeply CSR has penetrated the core of the corporation — it's strategies and operations, IBM surveyed more than 250 business leaders globally and found that two-thirds of them are focusing on CSR activities to create new revenue streams. Yet fewer than one-quarter believe they understand their customers' CSR expectations well, a potentially alarming finding at a time when new customer expectations - and clout - are rapidly growing.
· See also related article at Environmental Leader: Businesses Focus On Generating Revenue Through CSR Activities (12 February 2008)
o Conscious Consumers in a Nutshell (8 February 2008) - Part I Earth Advertising's Conscious Consumer Reports Series
o First-of-Kind Nationwide Survey Finds: Individual Investors See Major Opportunity (22 January 2008) - Investors view the environment as a major long-term investing opportunity, according to the results of a groundbreaking survey of investors released here today by Allianz Global Investors, a leading global investment firm.
§ See also related article at Environmental Leader: Most Investors Say Companies Focus On Green For PR Value (29 January 2008)
o Survey Finds Majority of Americans Do More Than They Realize To Live 'Green' (15 January 2008; Relating to study conducted by Insight Research Group in partnership with HGTV and the Natural Resources Defense Council)
o Americans Resolving to Go Green in 2008 (17 December 2007; Relating to poll released by Tiller, LLC)
o Media Response to WWF-UK Report on Luxury Brands Could Be Tipping Point for the Industry (6 December 2007; Relating to Deeper Luxury, research by Lifeworth)
o A Green Christmas: Deloitte Survey Says One in Five Consumers Will Purchase More "Eco-Friendly" Products This Holiday Season; Many Willing to Pay More (16 November 2007; Relating to the 22nd Annual Holiday Survey of retail spending and trends, commissioned by Deloitte)
o All That Glitters Isn't Gold: This Year, It's Green (15 November 2007; Relating to the 2007 Cone Holiday Environmental Study) - Holiday shoppers strive to be environmentally sensitive during season of high consumption
o As Eco-Buzz Grows, National Survey Warns Companies of 'Green Trap' (6 November 2007; Relating to the inaugural BBMG Conscious Consumer Report) - Increasingly Values-Driven Consumers are Changing the Rules of Marketing
§ See also related article at SocialFunds: Consumers Demand Companies Walk Their Green Talk (20 November 2007)
o Sustainable Business Growing in Importance, Global Leaders Say at Business for Social Responsibility Conference (25 October 2007) - Corporate Responsibility Climbing Higher on the Business and Public Agenda
o New Study Reveals Cause Marketing an Effective Business Investment (23 October 2007) - The 2007 PR Week / Barkley Cause Survey reveals that philanthropic activities can drive business success.
o Executives Say Corporate Responsibility Can Be Profitable (10 September 2007) - National survey finds companies plan increased investment despite drop in business confidence
§ Relating to the Grant Thornton Survey of U.S. Business Leaders (15th edition)
· Company executives believe that corporate responsibility programs can positively impact their business and help achieve strategic goals, according to a survey of more than 500 business executives conducted by Grant Thornton LLP, the U.S. member firm of Grant Thornton International, one of the six global accounting organizations.
§ See also related article at SocialFunds: Big Bosses Embrace Corporate Responsibility (21 September 2007)
o Americans Reach Environmental Turning Point...Companies Need to Catch Up According to Gfk Roper Green Gauge(R) Study (22 August 2007)
§ GfK Roper Consulting, a division of GfK Custom Research North America, today released its 2007 GfK Roper Green Gauge(R) study, finding the vast majority (87%) of consumers agreeing they are seriously concerned about the environment.
o Calvert Launches Global Alternative Energy Fund; Survey Shows "Disconnect" Between Individuals' Views On Climate, Alternative Energy Investing and Their Portfolios (Bethesda, 14 June 2007)
o Americans Continue to Define Corporate Social Responsibility As Treating Employees Well (12 June 2007) - Second Annual Survey Finds Treatment Of Employees, Commitment To Community Still Trump Environmental Stewardship
§ commissioned by Fleishman-Hillard Inc. (FH) and the National Consumers League (NCL)
o Americans Report Increased Environmental Consciousness and Expectation That Companies Will Take Action (17 April 2007)
§ The 2007 Cone Consumer Environmental Survey released today finds one-third of Americans (32%) report heightened interest in the environment compared to a year ago. In addition, they are overwhelmingly looking to companies to act: 93% of Americans believe companies have a responsibility to help preserve the environment.
o New Research Reveals a Substantial Discrepancy Between What Consumers "Say" and Actually "Do" When It Comes to Living a Green Lifestyle (6 March 2007)
§ Sustainable brand development firm, egg, releases new study indicating changes in green consumer landscape
o Protecting the Environment Tops the Political Priority List for Business Leaders in Europe (19 February 2007)
§ »16th edition of the annual UPS Europe Business Monitor in which 1,450 top executives in seven European countries were surveyed on a variety of issues impacting European business.«
o Americans Send the Message: “Get Down to Business on Corporate Citizenship” (5 December 2006)
§ Participants rated 152 brands for the GolinHarris Corporate Citizenship Index (CCI), as well as providing perspectives and opinions of more than 150 issues, causes and concerns that might be addressed by business as part of their corporate citizenship; more than 150 organizations with which business might partner in their corporate citizenship; and general corporate citizenship trends.
§ based upon 5,000 online interviews with a representative national sample of Americans age 18 or older
§ GolinHarris’ Change: Corporate Social Responsibility conducts an annual Corporate Social Responsibility Survey to assess consumer perceptions of corporate citizenship.
o Consumer Survey Uncovers Variables that Drive Successful Corporate Responsibility Communications (13 November 2006)
o Has Enron Made Companies More Ethical? (5 June 2006)
§ »ISR study shows U.S. worker' awareness of corporate ethics and social responsibility have increased since Enron«
§ »The study, gathered from surveys of more than 200,000 U.S. employees, examines issues of integrity, social responsibility and company values.«
o Survey of Business and NGO Leaders Reveals Deficits, Opportunities for the Integration and Communication of CSR (13 January 2005)
§ Relating to the report titled »Taking the Temperature of CSR Leaders«, prepared by BSR in conjunction with the Dutch Ministry of Economic Affairs
· Ethical Corporation »Magazine, Conferences, Reports«
o »Search« might be useful
· CSR Europe »The European business network for CSR« > e.g.
o News > e.g.
§ Shoppers expect accountability and fair trade in developing countries (17 April 2009) - Shoppers increasingly expect companies to be more accountable and fair in dealing with producers in developing countries, according to a global consumer survey with 14,500 respondents in 15 countries, conducted by GlobeScan and commissioned by Fairtrade Labelling Organizations International (FLO).
§ UK survey: Corporate giving to be cut by a third (23 March 2009; Relating to a survey, commissioned by The Social Investment Consultancy and carried out by YouGovStone)
§ Swedes believe CSR is a long-term success factor (27 February 2009; Relating to survey by Banco Fonder)
§ Trust in business at 10-year low in United States but high and rising in BRIC economies, 2009 Edelman Trust Barometer finds (12 February 2009)
§ Survey: EU consumers reluctant to 'buy green' (18 December 2008; Relating to survey by TNS Global)
· The 17-country study revealed that 24% of respondents from across the world acknowledged that companies' green marketing had a "significant or large influence" on their purchasing decisions.
§ Club de Excelencia en Sostenibilidad launches report on consumer attitudes towards responsible consumption (18 December 2008)
§ Every fifth Slovak does not believe there are any socially responsible companies in Slovakia (18 December 2008; Relating to a survey conducted by the Slovak Business Leaders Forum (BLF))
§ BT launches sustainable development index for India (20 November 2008)
· The SD index has been developed in partnership with GlobeScan, an independent public opinion and stakeholder research company. Through a survey of senior opinion leaders across India the index is a means to measure the performance of business in India in the progression towards sustainable development over time.
§ Global survey: Environment and CSR increasingly important for consumers (19 September 2008; Relating to survey by The Nielsen Company)
§ CEOs see ethical labour practices as most important CSR task: NYSE Euronext 2009 CEO Report (14 August 2008; Relating to the NYSE Euronext 2009 CEO Report, "Managing During Economic Turbulence")
· For the first time, the annual survey asked CEOs of NYSE Euronext-listed companies to offer their opinions on corporate social responsibility (CSR) and what they feel are the most crucial actions for organisations to take.
· MallenBaker.net > e.g.
o Newsletter = Business Respect > e.g.
§ 20 July 2008 > e.g.
· Making employees into allies - According to a new survey of employees...
· EL Environmental Leader »The Executive’s Daily Green Briefing« (Fort Collins, CO, USA) >> e.g.
o National Geographic Study: U.S. Consumers Least Green (15 May 2009; Relating to Greendex survey by National Geographic and Globescan)
o Consumers Buying More ‘Green’ Since Start of Recession (12 May 2009; Relating to survey from Penn, Schoen & Berland Associates and advertising agency JWT)
o LOHAS Consumers Want Proof and Third-party Verification (5 May 2009; Relating to 2008 LOHAS Consumer Trends Database from Natural Marketing Institute)
o 54% of Grocery Shoppers Consider Product Sustainability (29 April 2009; Relating to study released by the Grocery Manufacturers Association (GMA) and Deloitte)
o 25% of North American Firms Say No to Offsets Thru 2012 (27 April 2009; Relating to Forest Carbon Offsetting Survey 2009 (by EcoSecurities))
o Younger Generation Passes on ‘Green’ to Save Cash (23 April 2009; Relating to survey from Generate Insight)
o Corporate Marketers Foresee Greater Investments in Sustainability (10 April 2009; Relating to a survey conducted by the American Marketing Association and Fleishman-Hillard, Inc.)
o Teens Think Their Families Could do More for Environment (8 April 2009; Relating to a study by Pangea)
o Study: Consumers Lack Trust in Green Claims (3 April 2009; Relating to study from branding and marketing agency BBMG in New York)
o New Survey Shows Most Americans Believe Global Warming Caused by Man (23 March 2009; Relating to a survey by EnviroMedia Social Marketing)
o Study: Green Packaging Wins Out for Most Shoppers (17 March 2009; Relating to the research conducted by Perception Research Services (PRS))
o Consumers Rate Green Products as ‘Higher Quality’ (11 March 2009; Relating to Green Products Report from BCG, entitled Capturing the Green Advantage for Consumer Companies)
o Consumer Survey: Growth of ‘Green’ Consumption On Hold (6 March 2009; Relating to Mintel consumer survey)
o Survey: Recession Slows Corporate Sustainability Efforts (4 March 2009; Relating to survey, Why Some Companies Are Making the Wrong Moves, conducted in December 2008 by Booz & Company)
o Carbon Footprint Awareness Growing Slowly (3 March 2009; Relating to research from the Natural Marketing Institute)
o Americans Don’t Want to Choose Between Economic, Environmental Goals (25 February 2009; Related to poll released by Harris Interactive)
o One-Third Of Biz Leaders Say Economy Won’t Derail Environmental Efforts (24 February 2009) - A majority of U.S. business leaders believe information technology products can help their businesses become “more green,” according to a recent survey conducted by Zogby International for Cisco.
o HR Survey: Top ‘Green’ Practices Target Travel, Paper Use (22 February 2009; Relating to a survey titled »The Greening of HR Survey« conducted by human resource consulting firm Buck Consultants, an ACS company.)
o Green Buyers Grow As Economy Sinks (19 February 2009; Relating to 2009 Cone Consumer Environmental Survey)
o Consumer Sentiment On Green Topics Moves from Skepticism to Activism (13 February 2009; Relating to a comparison by J.D. Power and Associates of online conversations regarding sustainability topics that occurred between 2007 and 2008.)
o 82 Percent of Consumers Buy Green, Despite Economy (5 February 2009; Relating to study commissioned by Green Seal and EnviroMedia Social Marketing: National Green Buying survey)
o Bosses Need to Lead By Example in Going Green (2 February 2009; Relating to Sunday Times “Best Green Companies” survey)
o Majority Say Environment, Global Warming Not A Top Priority (26 January 2009; Relating to Pew Research Center poll)
o Green Features More Important Than Green Brand (8 January 2009; Relating to a study from the Consumer Electronics Association (CEA))
o Green Attractions Lure Visitors (8 January 2009; Relating to national survey released by PGAV Destination Consulting, a planning and design firm and the Missouri Botanical Garden)
o Natural Marketing Institute Reveals Consumer Trends For 2009 (8 January 2009)
o LOHAS Consumers Drive Charitable Donations (29 December 2008; Relating to the Natural Marketing Institute’s 2008 LOHAS Consumer Trends Database)
o Corporate Directors’ Interest in Sustainability Efforts is Strong (18 December 2008; Relating to a study by Heidrick & Struggles and University of Southern California’s Marshal School of Business.)
o 33% Of Consumers Expect To Buy Green Electronics Over Next 2 Years (11 December 2008; Relating to “Going Green: An Examination of the Green Trend and What it Means to Consumers and the CE Industry” from Consumer Electronics Association)
o Sustainability Execs Say Green Spending Increasing, Despite Economy (2 December 2008; Relating to Panel Intelligence’s Quarterly Sustainability Tracking Study)
o Dell, Apple, Microsoft, HP Perceived as U.S. Green Tech Leaders (30 November 2008; Relating to GreenFactor research)
o U.S. Execs Say CSR Initiatives Can Boost Profits (26 November 2008; Relating to the Economist Intelligence Unit’s report)
o Future Consumer Involvement in Environmental Protection (25 November 2008; Relating to research from the Natural Marketing Institute)
o Green Consumers Have Different Purchasing Motives (19 November 2008; Relating to Yahoo! Green study)
o U.S. Consumers: Companies Should Pay To Manage Climate Change (16 November 2008; Relating to the fifth EcoPinion Survey from EcoAlign)
o Lack of Executive Sponsorship, Accountability Hurt Green Programs (11 November 2008; Relating to HydroPoint Data Systems Green Leaders survey)
o Corporate Responsibility Budgets Decreasing (10 November 2008; Relating to BSR/Cone 2008 Corporate Responsibility survey)
o 80% Of U.S. Adults Show Some Type Of Green Motivation (4 November 2008; Relating to research by Natural Marketing Institute)
o Want A Green Brand? Increase Your Green Ad Budget (31 October 2008; Relating to U.S. Climate Brand Index and to research »Consumers, Brands and Climate Change 2008«, which explores trends in consumer attitudes and buying behaviors to brands on climate change. It was commissioned by The Climate Group, in partnership with global brand strategy and design consultancy Lippincott and UK broadcaster Sky.)
§ See also related article at SustainableBusiness.com: Americans Believe Tackling Climate Change Will Boost Economy (31 October 2008)
o Reports Study Actual, Perceived Corporate Social Responsibility Scores (19 October 2008)
§ Google, Campbell Soup, Johnson & Johnson top the 2008 Corporate Social Responsibility, a new ranking of the top 50 companies in the U.S. that the public distinguishes for corporate social responsibility released by the Boston College Center for Corporate Citizenship and Reputation Institute.
§ The ranking was created using data principally collected for Reputation Institute’s 2008 Global Pulse Study.
o CEOs Leading Champions Of Corporate Green Initiatives (30 September 2008; Relating to Frost & Sullivan’s inaugural Going Green survey)
o LOHAS Consumers and Politics (28 September 2008; Relating to NMI)
o 15% Of U.S. Consumers Very or Extremely Likely To Buy Plug-In Hybrids (22 September 2008; Relating to Harris Interactive’s AutoTECHCAST studies)
o Boomers Tend To Shop Green, Volunteer (21 September 2008; Relating to a report from Focalyst)
o Consumers Interested in Corporate Social Responsibility Specifics (8 September 2008; Relating to Natural Marketing Institute report)
o Older Demographics Biggest Users of Green Products (6 September 2008; Relating to a survey by ICOM Information & Communications)
o News and Websites Most Successful for CSR Communications (2 September 2008; According to the Natural Marketing Institute)
o Consumers Pay Attention To Energy Star Labels (19 August 2008; Relating to the fourth EcoPinion Survey from EcoAlign)
o 64% Of Decision Makers Say Green Image Is Good For Business (14 August 2008; Relating to Green TECHpulse ‘08 released by Hansa|GCR)
o Concern About Climate Change Drops (14 August 2008; Relating to poll from ABC News, Planet Green, and Stanford University)
o Corporate Boards Paying Attention To Environmental Issues (13 August 2008)
o 93% Of Home Buyers Won’t Pay More For Green Features (11 August 2008; Relating to the independent study commissioned by The New York Times Customer Insight Group)
o The Media’s Key Role in ‘Greenwashing Washout’ (4 August 2008; Relating to research from the Natural Marketing Institute)
o 68% Of Businesses Unfamiliar With The Term ‘Carbon Footprint’ (31 July 2008; Relating to the Harris Interactive international study on alternative energy trends for Dow Corning)
o Environmental Claims Seen As Marketing Ploys (29 July 2008)
§ Eighty percent of Canadians consider the environmental impact of their purchasing decisions, but 75% of consumers believe that environmental claims are often just marketing ploys, according to the Consumerology Report from Bensimon Byrne.
o ‘Greenfluencers’ Are Small But Powerful Group Of Consumers (15 July 2008; Relating to study of nearly 12,000 U.S. adults conducted by Porter Novelli.)
§ Or at CSRwire: Not Your Mother's Environmentalists - Porter Novelli Identifies a New Breed of 'Greenfluencers' (16 July 2008) - Research reveals that an unexpected subset of the U.S. population is leading the 'green' movement
o Vendors Should Highlight Cost Savings Of Green IT (24 June 2008; Relating to GreenFactor’ssurvey of IT decision makers)
o Fewer Willing To Pay Premium For Green (39 June 2008; Relating to survey from Rackspace Hosting)
o Some Consumers Green in Action, Others in Theory (30 May 2008; Relating to the Mediamark Research & Intelligence’s Survey of the American Consumer)
o Environmental Initiatives Top Of Mind For Financial Services Execs (14 May 2008)
o Consumers Want Brands To Solve Climate Crisis (13 May 2008; Relating to research by Havas Media)
o U.S. Lags Behind On Green Consumption And Behavior (11 May 2008) - The National Geographic Society and the international polling firm GlobeScan have unveiled a new mechanism for measuring and comparing individual consumer behavior as it relates to the environment. Greendex 2008: Consumer Choice and the Environment - A Worldwide Tracking Survey looks at environmentally sustainable consumption and behavior among consumers in 14 countries.
o Green Marketing Campaigns Not Sticking (8 May 2008; Relating to an April 2008 online poll of 5,000 North Americans for Conscientious Innovation’s latest Shift Report)
o Customer CSR Expectations Top Of Mind For CEOs (7 May 2008; Relating to IBM's Global CEO Study)
o 82% Of Execs Say Climate Change Will Alter Their Business Models (7 May 2008; Relating to study, commissioned by CME Group and Storm Exchange)
o Green Ad Recall Good, Trust Another Story (27 April 2008; Relating to a Burst Media survey)
o Price Sensitivity of Environmentally-Friendly Products (23 April 2008; Relating to Natural Marketing Institute’s 2007 LOHAS Consumer Trends Database)
o Recession Or Not, Consumers Pay More For Green Products (21 April 2008; Relating to survey commissioned by SCA and conducted by Harris Interactive.)
o Number Of People Who Expect Severe Climate Change Shrinking (20 April 2008; Relating to survey by Harris Interactive)
o 65% Of U.S. Consumers Will Pay More For Renewably Sourced Products (16 April 2008; Relating to survey sponsored by DuPont and Mohawk Industries)
o U.S. Split Between Environment And Economic Growth (29 March 2008; Relating to Gallup Poll)
o Should CFOs Take A Seat At The Sustainability Table? (29 March 2008; Relating to a survey conducted by CFO Research for Jones Lang LaSalle.)
o Trends in Consumer Actions to Protect the Environment (16 March 2008; Relating to the research from Natural Marketing Institute)
o GE’s Green Marketing Results In Consumer Awareness (10 March 2008; Relating to the EcoAlign’s third EcoPinion Survey)
o US Employers Not So Hot At Communicating Green Cred (11 March 2008; Relating to Harris Interactive study)
o Consumers Think Sustainability is Here to Stay (18 February 2008; Relating to Natural Marketing Institute’s 2007 LOHAS Consumer Trends Database)
o Market Opportunities Drive Green Technology (13 February 2008; Relating to Technology Executive Connections: Going Green: Sustainable Growth Strategies, a study from PwC)
o Company Values Most Important to Japanese Consumers (4 February 2008; Relating to Natural Marketing Institute’s LOHAS Consumer Trends Database)
o Shoppers Pass On Diesel, Hybrid Acceptance Continues to Grow (28 January 2008; According to the latest Kelley Blue Book Marketing Research study)
o Food Markets Getting Greener and More Sensual (28 January 2008; According to the SF Chronicle)
o Climate Change Not a Big Business Priority (28 January 2008; Relating to survey by Accenture of more than 500 big businesses in Britain, the US, Germany, Japan, India and China)
§ See also related article at Sunday Herald: Businesses warned: address climate change or jeopardise your bottom line
§ See also related article at SLM Sustainable Life Media
o Most Americans Say Green Efforts Pay Off For Communities (24 January 2008; Relating to United States Conference of Mayors/Zogby poll)
o The Benefits Of Sustainability: Purchase, Loyalty And Influence (22 January 2008; Relating to Natural Marketing Institute’s 2007 LOHAS Consumer Trends Database)
o HR Pros: Environmental Programs Provide Considerable Benefits (18 January 2008; Relating to 2008 Society for Human Resource Management Green Workplace report)
o Survey: Consumers Have Negative Perceptions Of Green Tech (15 January 2008; Relating to second EcoPinion Survey by marketing agency EcoAlign)
o 50% Of Consumers Consider Sustainability When Picking Brands (8 January 2008; Relating to survey conducted by Information Resources, Inc. (IRI))
o 40 Million ‘Green Boomers’ In U.S. (20 December 2007; Relating to survey from AARP Services and Focalyst.)
o Shocker: ‘Natural’ Consumers Willing To Pay More For Green Products (18 December 2007; Relating to MamboTrack study by Mambo Sprouts Marketing)
o Half Of U.S. Adults Will Make Green New Year’s Resolution (18 December 2007; Relating to poll released by marketing consultancy Tiller LLC.)
o 1% Of UK Businesses Know Their Carbon Footprint (14 December 2007; Relating to the Carbon Trust report)
o 67% Of Consumers Willing To Pay More For Green Power (13 December 2007; Relating to report from IBM Global Business Services: IBM Energy and Utilities survey)
o Is The Green Consumer Trend Over? (4 December 2007; Relating to research firm NPD Group)
o Green Awareness Remains High, Green Purchases Up (4 December 2007; Relating to study by Intellitrends Market Research)
o 12% Of Consumers Will Pay Extra For Green Electronics (3 December 2007; Relating to survey by Forrester Research)
o Green Terms Can Confuse Consumers (26 November 2007; Relating to the EcoPinion survey from EcoAlign)
o Oil Prices Shake Consumer Confidence (15 November 2007; Relating to the results of RBC CASH (Consumer Attitudes and Spending by Household)
o Europeans Greener Than Americans (29 October 2007)
§ Consumer Attitudes, Behaviors and Buying Patterns are Tracked in Eight Countries
§ Porter Novelli and Natural Marketing Institute Announce Strategic Partnership Targeting the Ethical Consumerism Movement
§ See also related press release at PR Newswire: Europeans Are Better Environmental Citizens Than Americans, New Research Study Reveals (29 October 2007)
o Survey: Most Americans Want To Phase Out Fossil Fuels, Phase In Alternative Sources (22 October 2007; Relating to the survey from the Opinion Research Corporation)
o Two-Thirds Of People Will Pay Premium For Green Products (18 October 2007; Relating to Accenture study)
o GE, Toyota, BP Top US Climate Brand Index (16 October 2007; Relating to the Climate Group’s Climate Brand Index/“Climate Conscious Consumer” study)
o 53% Of Consumers Prefer To Buy From Company With Green Rep (2 October 2007; Relating to global survey released by video-conferencing company Tandberg)
o Consumer Spending On Green Will Double, Reach $500 Billion In 2008 (28 September 2007)
o Has U.S. Reached Green Turning Point? Depends Which Survey You Read (23 August 2007)
o Survey: Few Job Seekers Care About CSR Initiatives (15 August 2007)
o Green Creds Tough Sell For Financial Institutions (6 August 2007)
o Sustainability No ‘Magic Bullet’ For Retail (13 July 2007; Relating to Pulse report Riding the Green Wave from WSL Strategic Retail)
o Consumers, Employees Want Socially Conscious Companies (11 July 2007; Relating to 2007 Cone Cause Evolution Survey)
§ See also related news at CSRwire: Americans Scrutinize Business Practices in Deciding What to Buy (12 July 2007)
· Earth Times >> e.g.
o KPMG Survey Finds Procurement a High Priority at Most Companies, Yet Many Are Failing to Implement Cost, Operational Improvements (New York, 10 September 2008)
· SLM Sustainable Life Media (Burlingame, CA, USA) >> e.g.
o One in Four Consumers Boycott Ethically Challenged Companies (17 March 2009; Relating to the U.K. survey - conducted by YouGov for the Carbon Trust Standard)
o Belt-Tightening Shoppers Budgeting for Green, Surveys Show (23 January 2009)
§ Relating to two surveys:
· Boston Consulting Group (BCG) survey entitled »Capturing the Green Advantage for Consumer Companies« of 9,000 consumers in North America, Europe, China, and Japan
o See also related
§ Special report at MIT Sloan Management Review: Capturing the Green Advantage: What green consumers want and how to deliver it > e.g.
· Green, Despite the Downturn (2 March 2009) - An Interview With Catherine Roche, a partner and managing director in The Boston Consulting Group’s Düsseldorf office, an author of “Capturing the Green Advantage.”
· For Real, Not Just For Show (25 February 2009)
§ article at SocialFunds: Consumer Demand for Green Products is Still Rising, Survey Finds (18 February 2009)
· study by the Hartman Group
o 87% of Businesses Would Pay Higher Rent for Green Building Space (23 January 2009) - ...The survey, conducted by U.K. law firm Taylor Wessing, polled 800 architects, developers, commercial agents, and occupiers, revealing a major disconnect within the market...
o Retailers Chase Brand Benefits of Corporate Responsibility (6 January 2009; Relating to Deloitte's annual Christmas Retail Survey)
o Fortune 500's Green Spending Up as Economy Slides (26 November 2008; Relating to first-ever Quarterly Sustainability Tracking Study, conducted by market-research firm Panel Intelligence)
o 71% of Supply Chain Execs See Higher Profits in Green Manufacturing (13 August 2008; Relating to survey by research firm Eye for Transport)
o Global Survey Questions How Far Sustainable Business Has Really Come (12 June 2008; Relating to survey sponsored by PR firm Pinnacle Worldwide)
· BusinessGreen (Based in London) >> e.g.
o Sceptical consumers prove green business has a long way to go (1 July 2008; Relating to YouGov / KPMG survey)
o Green concerns key for ethical investors (20 November 2007) - Ethical investors will continue to back carbon-intensive firms, but only if they see a commitment to limit environmental impacts
o The kids want to work for green companies (23 November 2007) - New report finds finance managers increasingly accept that CSR is key to employee retention and commercial performance
§ Relating to the study from recruitment firm Robert Half and the ICAEW, titled Corporate Responsibility and the Modern Business Leader
§ See also related news at Online Recruitment Magazine (onrec): Employee demand for responsible business driving CSR, Robert Half study finds
· GreenBiz.com > e.g.
o All News > e.g.
§ News > e.g.
· Most Small Biz Owners Say Customers Won't Pay More for Green: Survey (1 April 2009; Relating to Small Business Index survey from Wells Fargo and Gallup)
· Green Products Going Strong Despite Economy, Studies Find (23 March 2009; Relating to reports from Forrester Research, the Carbon Trust Standard and IRI)
· Americans Believe Green Investing is Poised for a 'Golden Age': Survey (30 January 2009)
o The survey polled 1,264 adults from December 12 to 19, 2008. GfK Roper Public Affairs & Media, a division of GfK Custom Research North America, conducted the survey over the Internet for Allianz Global Investors.
o Participants were required to be at least 25 years old and have primary or shared responsibility for investment decisions in households with financial assets of at least $100,000.
§ See also related article at SocialFunds: US Investors Optimistic About Green Investment (30 January 2009) - Online survey of individual investors finds that most expect policies of the Obama administration to encourage investment in environmental technology.
· U.K. Manufacturers Increase Green Focus, Gaps Exist Between Large And Small Companies: Survey (25 August 2008) - ... Envirowise and EEF talk to 562 companies for the report "Measuring performance - Environment survey 2008." The manufacturing companies represent more than 122,000 employees.
· Big Companies Can Make it Harder for Employees to Help Go Green: Survey (19 August 2008; Relating to E.ON and Marlin Company surveys) - ... Big U.K. firms should give employees more of a say in greening their workplaces, and U.S. companies need to live up to their eco-friendly business practices internally as well as externally, according to findings from two worker attitude surveys.
· Green Marketing Failing: Report (15 July 2008; Relating to the report from the Climate Group and brand consulting company Lippincott)
o The survey included 1,000 respondents from the U.S., United Kingdom, Germany and France.
· Most Overwhelmed by Green Marketing, New Studies Find (25 June 2008; Relating to findings of two studies, one (Eco Pulse Study) by the Tennessee-based advertising agency Shelton Group, and the other by communications firm Porter Novelli.)
· CFOs View Sustainability as a Business Opportunity: Survey (New York, 31 March 2008; Relating to survey by Jones Lang LaSalle)
· Survey: U.K. Government Not Helping Businesses Turn Green (26 November 2007; Relating to The Sage Heartbeat survey) - Conducted by YouGov Plc, the survey questioned 2,017 businesses about trends and issues, the environment, small businesses and the status of women in business.
· Public Says They'd Sacrifice to Address Climate Change: Poll (Washington, 6 November 2007)
o Relating to: BBC > Special Reports >> Most ready for 'green sacrifices
§ Most people are ready to make personal sacrifices to address climate change, according to a BBC poll of 22,000 people in 21 countries. (interviewed by Globescan)
· Many Fortune 1000 Companies Not Prepared for Climate Risks (New York, 20 September 2007; A survey of 101 board-level executives by the Marsh Center for Risk Insights)
· Consumers Only Partially Embrace Green Products, CEOs Say (New York, 25 June 2007)
· Green Premium No Obstacle for Small Businesses, Survey Finds (San Francisco, 13 June 2007)
o The major economic benefits of buying green products and services far outweighs any initial up-front cost for two-thirds of small business owners, according to the latest survey by Wells Fargo and Gallup.
· Consumers Want Energy Independence, Still Say 'NIMBY' (8 June 2007)
o A new study by RBC Capital Markets finds that almost all Americans say the country needs to be self-reliant in its energy production, but don't want traditional energy plants in their hometowns.
· Marketers Don't Yet Understand How to Push Green Ideas (25 May 2007)
o "The Hartman Report on Sustainability: Understanding the Consumer Perspective", examines how public perception of sustainability affects consumer behavior.
· Lego and IKEA Most-Respected Companies Worldwide, Study Finds (25 May 2007)
o In its annual Global RepTrak survey, New York's Reputation Institute surveys more than 60,000 consumers in 29 countries to measure the corporate reputations of 600 of the world's largest companies.
· U.K. Consumers Place a Premium on Sustainability (16 May 2007)
· Corporate America Embraces Green Practices, Study Shows (3 May 2007)
o A new report from Siemens and McGraw-Hill Construction has found that the vast majority of American businesses plan to take advantage of the financial and environmental benefits of green buildings and other practices.
· U.S. Citizens and Corporations Lag on Environmentalism, Survey Says (22 April 2007)
· Survey Shows MBA Students Believe Business Should Be Agent of Social Change (26 October 2006; Cleveland, Ohio)
§ Features > e.g.
· Corporate Sustainability: It's All About Survival (23 June 2008; By GLOBE-Net Staff)
· What Corporate Sustainability Leaders See in the Years Ahead (Spring 2005, origin: green@work magazine)
§ Blogs
o Resources > e.g.
§ Reports > e.g.
· Bringing the Consumer Perspective to CSR Reporting (16 February 2009) >
o The Corporate Reality of Consumer Perceptions (.pdf, 19 pp.; By Amy J. Hebard, Ph.D. & Wendy S. Cobrda, Earthsense LLC Co-Founders)
§ This green paper provides research findings from the Earthsense Eco-Insights Survey on how consumers perceive corporate environmental responsibility. Findings are based on Earthsense Business Indicator (EBI) metrics that identify companies which consumers see as sustainability leaders. They also identify the businesses consumers support based on eco-friendly products, and they track changes in perceptions over time.
· (Blog) Joel Makower: Two Steps Forward >> e.g.
o Earth Day, Green Marketing, and the Polling of America, 2009 (12 April 2009)
§ - …This year is no different. I've counted more than a dozen different surveys, market segmentations, and opinion polls since Barack Obama became president. By my estimation, that's a record…
o Green Consumers' Irrational Exuberance (22 February 2009)
§ What is it with pollsters and green consumers? Why do nearly all of the surveys seem so gushingly optimistic, even during pessimistic times? That's a question that's been nagging me the past few weeks.
o Earth Day, Green Marketing, and the Polling of America, 2008 (20 April 2008)
§ »It's time for my (second) annual survey of surveys — the bounty of public opinion polls on green topics that seems to sprout every spring in time for Earth Day...«
o Earth Day and the Polling of America (22 April 2007)
· AEI American Enterprise Institute for Public Policy Research >>
o Polls on the Environment and Global Warming (20 April 2007)
§ See also related news at Lohas: Opinion Study: Polls on the Environment and Global Warming (27 April 2007)
· American Enterprise Institute senior fellow and public opinion expert Karlyn H. Bowman releases an updated, comprehensive collection of environmental and global warming data gleaned from surveys compiled by major U.S. pollsters.
· YCELP Yale Center for Environmental Law & Policy (New Haven, Connecticut, USA) > Research & Programs > Environmental Attitudes and Behavior >
· Ceres »Investors and Environmentalists for Sustainable Prosperity« (Boston, USA) >
o News > Press Releases >
§ Ceres Announces "Sustainable Prosperity" Survey Results (30 April 2007)
· Investors, environmentalists and business leaders are cautiously optimistic that sustainability conditions in North America and developing countries will improve in the next two decades.
· Survey of Thought-Leaders at Ceres Conference Highlights Climate Change, Greenhouse Gas Reductions and Energy Efficiency as Top Corporate Challenges
· GEMI Global Environmental Management Initiative (USA)
o »is a non-profit organization of leading companies dedicated to fostering environmental, health and safety excellence and corporate citizenship worldwide.«
o > e.g.
§ Benchmark Surveys > e.g.
· 2006
o Sustainable Business & Strategy: Views From the Inside (15 November 2006)
§ BSR and the Global Environmental Management Initiative (GEMI) collaborated on a survey of their respective members about the role of sustainability professionals, and their company efforts connecting CSR to overall business strategies.
§ The survey blends GEMI's strong focus on EHS and corporate citizenship activities with BSR’s strengths in the social and other aspects of CSR.
§ See also related article at GreenBiz
· 2005-1997
o (many Benchmark Surveys focusing on EHS and related issues)
· Boston College Center for Corporate Citizenship (USA) > e.g.
o Membership >
§ Member Tools (available only to Center members) >
· Facts and Figures
o News & Events >
· Center Blogs > Center News & Events > e.g.
o Structure and Strategies: Profile of the Practice 2008 (18 January 2009; The report is based on survey data from 330 global corporations, most based in North America)
§ The report confirms that managing a company’s role in society is becoming a formal part of corporate structure and management practice, with many companies internalizing the function into corporate departments and cross functional teams.
· E-Newsletter > e.g.
o Laggards or Leaders? (December 2007; Relating to the third State of Corporate Citizenship report)
o Corporate Citizenship Action Not Yet Keeping Pace with Attitudes Among U.S. Business Leaders (December 2007; Relating to the third State of Corporate Citizenship report)
o Moving Anecdotes to Data (December 2007; Relating to the third State of Corporate Citizenship report)
o Good Corporate Citizenship Can Lead to Good Reputation (November 2007; Relating to Reputation Institute)
o What Do Surveys Say About Corporate Citizenship? (October 2007) >
§ What Do Surveys Say About Corporate Citizenship? (27 September 2007; .pdf has 20 pp.)
· This white paper reviews the many surveys on corporate citizenship -- our own as well as those of GlobeScan, GolinHarris, the Reputation Institute, PricewaterhouseCoopers, McKinsey & Co., Cone Inc., Fleishman Hillard and others -- to focus on select facets of citizenship that can be better understood, interpreted, and managed through survey data. It presents a look at these findings followed by general thoughts on company-specific surveys on citizenship and how they can assist a business.